SYGN.

The Growth System for Creative Agencies

You built a world-class agency.
Your revenue still depends on who remembers your name.

I embed inside your agency and build the acquisition machine — CRM, pipeline, outbound, team — so growth stops depending on you.

Audit your pipeline in 3 minutes

Last engagement: 20.6x ROI — €420K closed + €1M pipeline

For creative agencies — 10 to 80 people — €1M to €10M revenue

Currently accepting 1 new engagement for Q2 2026

Built growth systems for agencies working with

LancômeDiorUnileverGuerlainMerckBeiersdorfL'OréalEstée LauderShiseidoHenkelP&GJohnson & JohnsonColgate-PalmoliveReckittCotyRevlonPuigKaoChurch & DwightEdgewellAmwayNatura &CoAmorepacificLG H&HKenvueHaleonSanofiBayerGSKAbbottNestlé HealthDanoneMarsMondelēzFerreroPernod RicardLVMHKeringHermèsChanelRichemontTapestrySwatch GroupEssilorLuxotticaInterparfumsClarinsRocherPierre Fabre

The Reality

Four walls closing in on creative agencies.

01

Referral roulette

80% of your pipeline depends on people remembering you exist.

02

Invisible pipeline

Leads go cold because nobody owns the follow-up.

03

Price erosion

Every pitch becomes a negotiation you lose slowly.

04

Founder bottleneck

You spend 40% of your time on BD instead of creative direction.

The Method

The SYGN Method

Not advice. Not reports. 32 hours/month of execution inside your agency.

01

AUDIT

Month 1

Complete funnel diagnostic and CRM implementation.

02

OFFER

Month 1-2

Productized service tiers with value-based pricing.

03

INBOUND

Month 2-4

Nurture sequences, thought leadership, and lead magnets.

04

OUTBOUND

Month 3-6

Signal-based prospecting and executive roundtables.

05

TEAM

Month 5-8

SOPs documented, junior hire onboarded, full handover.

Phases overlap intentionally. The system starts delivering results by Month 3.

Case Study

€20,400 invested. €420K closed. €1M in pipeline.

Here's the full story.

International Creative Agency

Creative storytelling agency — 40+ employees — 4 offices across Europe and Asia-Pacific

Clients include global leaders in luxury, beauty, FMCG, and healthcare.

The situation

95% of new business came from referrals with zero proactive outbound.

CRM was a spreadsheet with 3-year-old contacts.

Lead response time varied between 3 and 14 days.

Every pitch was custom-built from scratch with inconsistent pricing.

What I built with you

Month 1 — Full funnel audit. HubSpot CRM with 1,200+ contacts migrated.

Month 2-3 — Three-tier offer productization: workshop, sprint, retainer.

Month 3-5 — Inbound engine: nurture sequences, insight reports, LinkedIn strategy.

Month 4-7 — Outbound engine: signal-based outreach, 2 executive roundtables.

Month 6-8 — Growth Associate onboarded. 14 SOPs documented. Full handover.

0-15

qualified meetings per month

from 2-3

€0K

closed revenue from new channels

from €0

€0.0M

qualified pipeline built

from €0

0.0x

return on investment

on €20.4K invested

We went from having no idea where our next client was coming from, to having a pipeline we review every Monday. That shift alone changed how we run the agency.

— Leadership Team, International Creative Agency

Second Engagement

Another agency. Same pattern. Same results.

A Paris-based branding studio. 18 people. 6 months of engagement. €15,600 invested.

€0K

closed revenue

0.0x

return on investment

0% → 10%

founder time on BD

Name confidential — full details available on request.

The Transformation

The gap between where you are and where you should be.

Before

Pipeline depends on your phone ringing

Outreach feels like begging for work

No CRM, no process, no visibility

Pricing under constant pressure

Founder doing everything

No idea where next client comes from

After

Qualified meetings booked every week

Outreach that feels like thought leadership

CRM with live pipeline and forecasting

Value-based pricing clients accept

Junior team running the machine daily

Monthly pipeline review with full visibility

What You Get

Everything built, launched, and handed over.

Full Growth Audit with documented findings

Custom Strategic Roadmap for your market and positioning

32 hours/month of dedicated execution as Fractional Head of Growth

CRM setup, migration, and complete pipeline architecture

Inbound and outbound engines built, launched, and optimized

SOPs documented for every growth workflow

Junior talent sourced and onboarded to run daily operations

Equivalent cost of a Head of Growth hire + agency + tools: €120K-180K/year.

Your investment: a fraction of that.

Account Expansion

Your best new client is already your client.

Most agencies leave money on the table inside the groups they already work with. One brand opens the door — but nobody walks through it systematically.

You work with one brand inside a group of 30 — and never get introduced to the others.

Your contact leaves, and the relationship evaporates overnight.

You don't have a repeatable playbook to turn one engagement into three.

The Account Expansion System

01MAPPING

Map every brand, BU, and decision-maker inside the groups you already serve. Build your internal org chart before they build it for you.

02PROOF PACKAGING

Turn your existing work into case material that speaks the language of sibling brands — same group, different pain points, transferable results.

03WARM INTRODUCTION ENGINE

Systematize internal referrals: who introduces you, when, with what materials, and what follow-up cadence. No more hoping your contact 'mentions you in a meeting'.

04MULTI-BRAND RETENTION

Build relationships with 3-5 contacts per group instead of 1. When your champion leaves, the account stays because the relationship is institutional, not personal.

Agencies I work with typically go from serving 1 brand to 3-4 brands within the same group inside 12 months — without a single cold outreach.

Not ready to talk yet? Start here.

12 questions to audit your agency's growth in 15 minutes. No email required.

Start the Growth Diagnostic

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Questions

Everything you're wondering.

SYGN.

Ready to build your growth engine?

Book a 30-minute diagnostic call. No pitch, no pressure — just clarity on what's possible for your agency.

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90-day guarantee

Currently accepting 1 new engagement for Q2 2026